A distinctive 'red velvet curtain' hoarding ensured that the opening of the world's largest store devoted to i-phones, i-pads and i-pods in London's Covent Garden was shrouded in secrecy. The official opening was in August 2010.
The flagship store opening brought Covent Garden to a standstill as hundreds of customers queued to see the latest range of high-tech products and the unique glass staircase within.
The photographs above were taken a few weeks before the opening. Kwik-Klik installed 5 metre high Ultraspan panels to ensure that the store front and the the extensive fitout work within the 3-floor store were hidden from view. Graphics showing a glimpse of the store logo were added a few weeks before the opening. The project's main contractor was Faith Dean.
The imaginative vinyl graphics added an extra splash of colour to the vibrant Covent Garden scene. The re-usable hoarding panels are made from 100% recycled PVC and, after several uses, they can be recycled themselves.